上海市市場監督管理局公布2024民生領域市場混淆、虛假宣傳典型案例
2024-11-29 中國質量萬里行 點擊：次
近(jin)日，上(shang)海市(shi)市(shi)場監(jian)督管(guan)理局公布2024民(min)生(sheng)領域(yu)案件查辦“鐵(tie)拳”行(xing)動(dong)第五批典(dian)型案例。
案例1：上海孺子牛環保科技有限公司不正當競爭案
前期，上(shang)(shang)(shang)(shang)海(hai)市市場(chang)監督管理(li)(li)(li)局執(zhi)法人(ren)員(yuan)對當(dang)事人(ren)現(xian)場(chang)檢(jian)查時(shi)(shi)發(fa)現(xian)，當(dang)事人(ren)在(zai)(zai)(zai)某(mou)(mou)點(dian)評平臺開(kai)設5家名為“交(jiao)(jiao)(jiao)大(da)飲(yin)水(shui)(shui)(shui)思源(yuan)(yuan)(yuan)甲(jia)(jia)醛(quan)檢(jian)測治(zhi)理(li)(li)(li)中(zhong)心(xin)(xin)(交(jiao)(jiao)(jiao)大(da)徐(xu)匯(hui)店(dian)(dian))”“交(jiao)(jiao)(jiao)大(da)飲(yin)水(shui)(shui)(shui)思源(yuan)(yuan)(yuan)甲(jia)(jia)醛(quan)檢(jian)測治(zhi)理(li)(li)(li)(上(shang)(shang)(shang)(shang)海(hai)旗(qi)艦店(dian)(dian))”“交(jiao)(jiao)(jiao)大(da)飲(yin)水(shui)(shui)(shui)思源(yuan)(yuan)(yuan)甲(jia)(jia)醛(quan)檢(jian)測治(zhi)理(li)(li)(li)中(zhong)心(xin)(xin)(同濟大(da)學店(dian)(dian))”“交(jiao)(jiao)(jiao)大(da)飲(yin)水(shui)(shui)(shui)思源(yuan)(yuan)(yuan)除(chu)甲(jia)(jia)醛(quan)治(zhi)理(li)(li)(li)甲(jia)(jia)醛(quan)檢(jian)測消殺(sha)(黃(huang)浦店(dian)(dian))”“交(jiao)(jiao)(jiao)大(da)飲(yin)水(shui)(shui)(shui)思源(yuan)(yuan)(yuan)除(chu)甲(jia)(jia)醛(quan)治(zhi)理(li)(li)(li)裝修甲(jia)(jia)醛(quan)檢(jian)測消殺(sha)(靜安大(da)寧店(dian)(dian))”的(de)(de)店(dian)(dian)鋪(pu)，在(zai)(zai)(zai)店(dian)(dian)鋪(pu)頂部滾動頁(ye)面(mian)(mian)、詳(xiang)情頁(ye)面(mian)(mian)、團購(gou)項目詳(xiang)情頁(ye)面(mian)(mian)使用(yong)上(shang)(shang)(shang)(shang)海(hai)交(jiao)(jiao)(jiao)通(tong)(tong)大(da)學的(de)(de)名稱(cheng)及(ji)標(biao)(biao)識，在(zai)(zai)(zai)店(dian)(dian)鋪(pu)鏈接展(zhan)(zhan)示(shi)頁(ye)面(mian)(mian)上(shang)(shang)(shang)(shang)使用(yong)該校的(de)(de)標(biao)(biao)識和校門(men)圖片，用(yong)于對外(wai)銷售“【媽咪優選】母(mu)嬰級(ji)空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)(jing)化(hua)”“家庭標(biao)(biao)準(zhun)級(ji)除(chu)甲(jia)(jia)醛(quan) 全屋空(kong)(kong)(kong)氣(qi)(qi)治(zhi)理(li)(li)(li)”等16個(ge)空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)(jing)化(hua)團購(gou)項目。在(zai)(zai)(zai)某(mou)(mou)直(zhi)播(bo)(bo)平臺將(jiang)公司賬號(hao)命名為“交(jiao)(jiao)(jiao)大(da)飲(yin)水(shui)(shui)(shui)思源(yuan)(yuan)(yuan)環(huan)(huan)境中(zhong)心(xin)(xin)”，并(bing)將(jiang)賬號(hao)頭像設置為上(shang)(shang)(shang)(shang)海(hai)交(jiao)(jiao)(jiao)通(tong)(tong)大(da)學的(de)(de)標(biao)(biao)識，在(zai)(zai)(zai)團購(gou)項目鏈接展(zhan)(zhan)示(shi)頁(ye)面(mian)(mian)、團購(gou)項目頂部滾動頁(ye)面(mian)(mian)、團購(gou)項目詳(xiang)情頁(ye)面(mian)(mian)使用(yong)標(biao)(biao)識，用(yong)于銷售“【媽咪優選】母(mu)嬰級(ji)空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)(jing)化(hua)”“辦公室甲(jia)(jia)醛(quan)檢(jian)測治(zhi)理(li)(li)(li)(10平米)”等7個(ge)空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)(jing)化(hua)團購(gou)項目。并(bing)委托上(shang)(shang)(shang)(shang)海(hai)易譜數據(ju)科技有(you)限公司使用(yong)上(shang)(shang)(shang)(shang)述某(mou)(mou)直(zhi)播(bo)(bo)賬號(hao)直(zhi)播(bo)(bo)3次。另(ling)外(wai)，當(dang)事人(ren)的(de)(de)員(yuan)工(gong)在(zai)(zai)(zai)上(shang)(shang)(shang)(shang)門(men)開(kai)展(zhan)(zhan)業務時(shi)(shi)身著后(hou)背印有(you)“交(jiao)(jiao)(jiao)大(da)飲(yin)水(shui)(shui)(shui)思源(yuan)(yuan)(yuan)環(huan)(huan)境中(zhong)心(xin)(xin)室內空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)(jing)化(hua)專家”字(zi)樣和標(biao)(biao)識的(de)(de)工(gong)作服(fu)(fu)，并(bing)在(zai)(zai)(zai)上(shang)(shang)(shang)(shang)門(men)開(kai)展(zhan)(zhan)空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)(jing)化(hua)服(fu)(fu)務過程中(zhong)所使用(yong)的(de)(de)“生物酶”“多譜型(xing)復合光觸媒(mei)”“甲(jia)(jia)醛(quan)清除(chu)劑”3款空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)(jing)化(hua)產品外(wai)包(bao)裝上(shang)(shang)(shang)(shang)加(jia)貼印有(you)標(biao)(biao)識的(de)(de)標(biao)(biao)簽。案發(fa)后(hou)，當(dang)事人(ren)已完成上(shang)(shang)(shang)(shang)述某(mou)(mou)直(zhi)播(bo)(bo)賬號(hao)和某(mou)(mou)點(dian)評平臺內店(dian)(dian)鋪(pu)的(de)(de)整改，并(bing)已自行銷毀了印有(you)上(shang)(shang)(shang)(shang)海(hai)交(jiao)(jiao)(jiao)通(tong)(tong)大(da)學相(xiang)關標(biao)(biao)識的(de)(de)工(gong)作服(fu)(fu)、產品標(biao)(biao)簽。
當(dang)事人的上(shang)述行為違反了《中(zhong)華人民共和(he)國(guo)反不正(zheng)當(dang)競爭(zheng)法》第六條第二項的規(gui)定，構(gou)成商業混(hun)淆行為。上(shang)海市(shi)市(shi)場監督管理局依法責令當(dang)事人停止(zhi)上(shang)述混(hun)淆行為，并作出罰款(kuan)人民幣10萬元的行政處罰。
本(ben)(ben)案當事(shi)人在經營活動(dong)中，通(tong)過投機取巧攀附(fu)上海(hai)交(jiao)(jiao)通(tong)大學的(de)(de)(de)(de)知(zhi)名(ming)度來擴大自(zi)身的(de)(de)(de)(de)影響力，進而謀取交(jiao)(jiao)易機會或(huo)者(zhe)競(jing)爭優勢，其(qi)行(xing)為(wei)(wei)違(wei)反了(le)(le)基本(ben)(ben)的(de)(de)(de)(de)公(gong)平(ping)、誠信的(de)(de)(de)(de)商業道(dao)德原則(ze)，擾亂了(le)(le)市(shi)(shi)場競(jing)爭秩序、侵(qin)害(hai)了(le)(le)消費者(zhe)權(quan)益，損害(hai)了(le)(le)其(qi)他經營者(zhe)的(de)(de)(de)(de)利益。本(ben)(ben)案的(de)(de)(de)(de)查辦，是(shi)市(shi)(shi)場監管行(xing)政執(zhi)法工作(zuo)對(dui)(dui)落實優化營商環境、助力高質量(liang)發展的(de)(de)(de)(de)積(ji)極回應和具體體現，對(dui)(dui)規制(zhi)此(ci)類盲(mang)目“傍名(ming)牌(pai)”“搭便車”，攀附(fu)知(zhi)名(ming)社會組織名(ming)稱(cheng)抬高自(zi)身的(de)(de)(de)(de)違(wei)法行(xing)為(wei)(wei)起到了(le)(le)警示震懾(she)作(zuo)用，規范了(le)(le)市(shi)(shi)場競(jing)爭秩序，有(you)力地維護(hu)了(le)(le)相關(guan)公(gong)眾(zhong)的(de)(de)(de)(de)合法權(quan)益。
圖：案(an)例1中的(de)當事人(ren)在其(qi)經營店鋪、公眾號(hao)頭像(xiang)、團購鏈接以及員工工作服(fu)等多場(chang)景、多樣式違規使用上海交(jiao)通大學標識(shi)。
案例2：上海優鉦信科技有限公司虛假宣傳案
前期，青浦區市(shi)場(chang)監督(du)管(guan)(guan)理(li)局(ju)在對當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)經營場(chang)所開展現場(chang)檢查(cha)時發現，當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)在開展信(xin)貸(dai)中介服務(wu)(wu)(wu)活動(dong)時自(zi)稱(cheng)為(wei)“某(mou)某(mou)銀(yin)(yin)行(xing)(xing)(xing)信(xin)貸(dai)外(wai)呼(hu)(hu)(hu)中心(xin)(xin)(xin)”。執(zhi)法(fa)人(ren)(ren)(ren)(ren)員隨即調取(qu)了當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)外(wai)呼(hu)(hu)(hu)軟(ruan)(ruan)件(jian)(jian)賬戶中相關(guan)通話(hua)(hua)錄音(yin)，其接通電(dian)話(hua)(hua)后(hou)開場(chang)白均為(wei)“喂你好(hao)，這里是某(mou)某(mou)銀(yin)(yin)行(xing)(xing)(xing)信(xin)貸(dai)外(wai)呼(hu)(hu)(hu)中心(xin)(xin)(xin)”等通話(hua)(hua)內容。經查(cha)，自(zi)2023年(nian)4月18日(ri)起，當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)為(wei)獲取(qu)更多客戶資源，開始在外(wai)呼(hu)(hu)(hu)軟(ruan)(ruan)件(jian)(jian)使用(yong)(yong)上述(shu)話(hua)(hua)術，通過AI智能機器(qi)人(ren)(ren)(ren)(ren)外(wai)呼(hu)(hu)(hu)群(qun)撥的(de)(de)(de)方式(每天(tian)向外(wai)撥打電(dian)話(hua)(hua)2000—3000個)，在鎖定(ding)潛在客戶后(hou)再推(tui)送給業(ye)(ye)務(wu)(wu)(wu)員以(yi)針對性地(di)推(tui)銷(xiao)信(xin)貸(dai)業(ye)(ye)務(wu)(wu)(wu)。經核實，當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)并非相關(guan)銀(yin)(yin)行(xing)(xing)(xing)的(de)(de)(de)信(xin)貸(dai)外(wai)呼(hu)(hu)(hu)中心(xin)(xin)(xin)，相關(guan)銀(yin)(yin)行(xing)(xing)(xing)也未委托當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)對外(wai)開展信(xin)貸(dai)業(ye)(ye)務(wu)(wu)(wu)，上述(shu)自(zi)稱(cheng)“某(mou)某(mou)銀(yin)(yin)行(xing)(xing)(xing)信(xin)貸(dai)外(wai)呼(hu)(hu)(hu)中心(xin)(xin)(xin)”僅系當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)為(wei)增加群(qun)呼(hu)(hu)(hu)對象的(de)(de)(de)信(xin)任度，以(yi)提高信(xin)貸(dai)業(ye)(ye)務(wu)(wu)(wu)電(dian)銷(xiao)成功(gong)率而(er)作出的(de)(de)(de)引人(ren)(ren)(ren)(ren)誤解的(de)(de)(de)虛假宣傳。案發后(hou)，當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)已(yi)對上述(shu)行(xing)(xing)(xing)為(wei)進行(xing)(xing)(xing)整改。當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)的(de)(de)(de)上述(shu)行(xing)(xing)(xing)為(wei)違反了《中華(hua)人(ren)(ren)(ren)(ren)民(min)共和國反不正當(dang)競(jing)爭法(fa)》第八條第一款(kuan)的(de)(de)(de)規定(ding)，青浦區市(shi)場(chang)監督(du)管(guan)(guan)理(li)局(ju)依法(fa)責令當(dang)事(shi)(shi)(shi)人(ren)(ren)(ren)(ren)停(ting)止違法(fa)行(xing)(xing)(xing)為(wei)，并作出罰款(kuan)人(ren)(ren)(ren)(ren)民(min)幣(bi)28萬元的(de)(de)(de)行(xing)(xing)(xing)政處罰。針對“貸(dai)款(kuan)中介”行(xing)(xing)(xing)業(ye)(ye)假借銀(yin)(yin)行(xing)(xing)(xing)名義開展助(zhu)貸(dai)業(ye)(ye)務(wu)(wu)(wu)、非法(fa)收集使用(yong)(yong)消費者個人(ren)(ren)(ren)(ren)信(xin)息等亂(luan)象，市(shi)場(chang)監管(guan)(guan)部門持續加大執(zhi)法(fa)力度，通過鏟除侵犯(fan)消費者合法(fa)權益、擾亂(luan)正常市(shi)場(chang)秩序的(de)(de)(de)助(zhu)貸(dai)黑灰產(chan)業(ye)(ye)鏈，有效維護人(ren)(ren)(ren)(ren)民(min)群(qun)眾的(de)(de)(de)切身(shen)利益。
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